This
is BBC one’s idents. As you can see BBC One is very much about circles and
unity/togetherness. The first ident shows polar bears swimming in a circle
around the words ‘BBC One’, emphasising the number one and maybe also saying
that they are the number one TV channel. The second advert is showing a group
of people round a table. This ident has a hint of the circle theme but is
saying more that BBC one is the channel to bring friends and family together.
The Idents are very precise and traditional in a way: straightforward/serious
tone to the ident.
Channel 4’s
ident is more adventurous and bizarre than others. It is quite random while
still incorporating where the brand came from like an origin of a person and
that the channel incorporated many different types of programs. “We didn’t want
to tell people what channel they’re watching. We wanted to tell them why they’re
watching it the first place’, said Chris Bovill from an article in the
independency magazine.
Dave’s Idents are very funny/comedic and are designed to
make the viewer laugh. These idents are saying that Dave is humorous and silly
and stands out from other channels like the cat in the first ident. Another example of a dave ident shows a golf cart and a babys toy car and is saying that Dave may do the same thing as other channels in the sense
they all show programs however it is showing that Dave don’t do exactly the
same but are unique and do things there own way.
